The Choose floor lamp by Artemide, a creation of Matteo Thun and Antonio Rodriguez in 2005, embodies a harmonious fusion of classical and modern design. The lamp features a unique conical light shade made of pleated parchment paper covered with transparent polycarbonate, offering a soft, cozy lighting effect. The diffuser is adjustable, tilting 30° and rotating, providing flexibility in lighting direction. With its sleek metallic structure, the Choose floor lamp blends seamlessly into various spaces, delivering both upward and downward light along with side illumination for a versatile and aesthetically pleasing lighting solution.